University of Suffolk graphic design students last week were showing off their campaign ideas for a new ‘Women in Wartime and After’ initiative which will be launching across the county in the autumn.
Second year BA students from the University were given a brief to design a marketing campaign for the promotion of a Women after 1918 project, which aims to call for and collate stories from Suffolk women and their families about their part in the war effort and the years after.
The work produced by the sixteen students was exhibited at Quay Place in the town, and from the four groups, a winning concept has been chosen which will be used to market the campaign.
Jane Hackett, Graphic Design Lecturer from the University said “This was a great experience for our students, they had to interpret an interesting brief and understand a clients’ needs. They had to work collaboratively, to organise and think concepts through from start to finish and present themselves professionally. All the teams should be immensely proud of what they have achieved.”
The winning students were named as Oskar Hasiuk, Amy Highland and Taiesha Turner. Their concept was called ‘Their stories re-told’.
The project is being led by local theatre producer and University of Suffolk lecturer Matthew Townshend, who hopes that local peoples’ responses to the call out will be the starting point for events and activities large and small, beginning later in the autumn to coincide with the November Armistice and beyond.
On the winning concept Matthew added “The students have all interpreted the brief differently but have all fully understood what we are trying to achieve, which is fantastic. The winning concept was not only an eye-catching design but was also very strategically thought through, with careful attention being paid to their target market, consistency of message, clever use of a call to action and thoughtful use of colour.”
He added “The idea of this project is to find those untold stories that we have in Suffolk and bring them to life. We want to know about the lives of those who were on the home front and who, working in factories, driving vehicles, flying aeroplanes, working on the land and in so many other situations, brought about the enormous changes in society that followed the armistice in November 1918.”
The winning concept was chosen by Matthew, with support from Emily Grimes from local marketing agency Prominent.
The work is being assessed as part of their BA (Hons) Graphic Design degree.
To find out more about studying Graphic Design at the University of Suffolk please visit www.uos.ac.uk.
People can share any wartime stories about Suffolk women and their families by emailing Angharad Pearce at Prominent at email@example.com.
For more information please contact Angharad Pearce at Prominent on 01473 276126 or email firstname.lastname@example.org.